Reinventing the note.
With the PopNotes app, we successfully created a digital
note that retained the integrity of both the brand and the characteristics that
made the paper note so universally loved.
The playful user interface mimicked Post-it’s paper texture
and offered users the same bright palette of color choices. Notes could be
created with typed messages, hand-drawn doodles, or a combination of the two.
Once a note is created, they can be left anywhere the user wants. Whether they need
to leave a reminder to pick up milk at the grocery store, recommend a meatball
sub at the corner pizza shop or simply leave a welcome home note at the airport
for their spouse.
The same great note...
PopNotes users can choose to view notes created by
themselves, their friends or the PopNotes community as a whole. Any time they approach
a location with a note, it simply pops up on their mobile device. It’s the same
Post-it principle of providing relevant geographic context in order to create a
more meaningful note. We like to think of it as the same great note with the
added freedom to share and connect with a larger world through the wonders of
We are proud to have created the PopNotes app on one of the
first to market cloud-based deployment platforms. It allowed us to build a
multilingual experience that was scalable on a global level and that could
handle a massive amount of notes without causing overbearing load times.