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Digging Deep for Mosaic

When looking to increase production in their fields, growers concentrate on treating the plants themselves. All while the biggest opportunity to boost yield sits right under their feet.

We pushed Mosaic to flip the conversation upside down for MicroEssentials fertilizer. In doing so, we created a campaign urging growers to Get Their Head in the Dirt. Paid media drove to the new, a web experience as innovative as the fertilizer itself.

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