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Ideathon

Ideas. They’re the cement blocks upon which all successful agencies are founded. But what really goes into an idea? And how are they “discovered”? We answered this timeless question with Ideathon — a live experiment featuring a Modern Climate copywriter who answered a unique, user-submitted creative brief every 15 minutes. For an entire week

 

Man standing
Computer

“We feel bad for this guy, but we can't look away.”

screen shots from Ideathon broadcast
Doodle
Sleeping