Greatbatch Medical — A Critical Part of the Big Picture

Greatbatch Medical specializes in battery technologies for the medical device market. (Fun fact: Greatbatch created the battery that made the pacemaker implantable.) But because of rapid growth through multiple acquisitions, the brand’s image quickly fragmented and created confusion amongst its customers. Modern Climate countered this perception by highlighting the people and engineers responsible for Greatbatch’s strides. The result was a more approachable image that fostered greater partnerships with coveted medical companies.