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Geek Squad Version 2.0

Geek Squad was in need of an upgrade. Its “geeky super agent” brand was well-known, but intimidating to consumers. It reinforced the evils and complexities of technology, instead of offering help to customers to make using it easier. So we upgraded the perception of the agents and the brand, making it approachable and helpful – without losing the geekiness that gave them instant credibility.