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Geoff Bremner
President & CEO

Geoff Bremner is President and CEO of Modern Climate. He joined the consumer-centric advertising agency in 2001.

As President and CEO, Bremner fosters strong relationships with the agency’s clients and works with them to define revenue-producing strategies. He understands client opportunities and challenges on both a daily and long-term basis.

He joined Modern Climate to lead business development, and in his first year signed five major accounts, including United Health Group, General Mills, and Best Buy. Bremner is also proud to have evolved the agency’s St. Jude Medical business into an Agency of Record partnership in just over three years. In 2008, after helping to substantially grow the client and employee rosters, Bremner was asked to lead Modern Climate.

Bremner is known as a hard-working leader who won’t settle and can’t rest until objectives are met. He’s proud that Modern Climate provides jobs for great people while creating progress for great clients.

Prior to Modern Climate, Bremner earned a variety of impressive stripes. At Camworks, a technical web agency, he was VP Client Services. When Zamba Solutions acquired Camworks, Bremner assumed a senior business development role. Prior to both companies, he worked at St. Louis-based Emerson Process Management, and led the interactive marketing team.

Geoff's recent posts on Truth & Robots

Keith

Keith Wolf
Chief Creative Officer

Keith Wolf is Chief Creative Officer and Co-Founder of Modern Climate. He helped start the consumer-centric advertising agency in 1998.

In his role as Chief Creative Officer, Wolf brings strategic vision to life through creative development. He doesn’t maintain a strict process for the creative group, as he feels a wide-open working environment enables collaborative opportunities for all. The two base ideologies he sees in advertising—brand and delivery—are rooted in his belief that he and his team must connect to the product they deliver.

Over the past decade, Wolf’s team has become savvy at marrying creative with technology, and vice versa. Everyone involved has a rich understanding of customer targets, which leads to more purposeful and worthwhile creative as well as a positive customer experience.

Wolf brings his upbeat and optimistic style to the local art scene as well. He and Modern Climate President Geoff Bremner started the Brick by Brick program, which celebrates local artists and brings their work to the community through gallery shows and unique promotions.

Prior to Modern Climate, Wolf worked at Tripp Agency, R.E.D. Design Organization, and most recently, Martin Williams – Fame. He specialized in creative development for local and national brands, including brand/logo design, packaging, and outdoor marketing.

Keith's recent posts on Truth & Robots

Jason

Jason Tell
Chief Knowledge Officer

Jason Tell is Co-Founder and Chief Knowledge Officer at Modern Climate. He helped start the consumer-centric advertising agency in 1998.

In his role as Chief Knowledge Officer, Tell is responsible for the research, performance measurement, and media practices that support the agency. The insights, analysis, and planning he provides enhance Modern Climate’s service to its clients.

On behalf of client projects, Tell oversees strategic development. He uses analytic, detail-oriented, and pragmatic methods to make sure that Modern Climate’s creative ideas achieve their goals and prove a return on investment. Much searching, listening, modeling, and qualifying help to predict the target audience’s behavior and ensure that the correct message is delivered.

Tell likes exploring new ideas and getting to the bottom of the “why.” His logical and not-so-linear thinking has even earned patents for user interface and interaction design.

Prior to Modern Climate, Tell worked at John Ryan Company. He started as an intern and in just six years climbed to Director of Interactive, before he left to start Modern Climate. Tell’s early career was driven by his knowledge of software and an aptitude to learn, and he found a calling in information architecture.

John

John Moberg
COO,CTO

John Moberg is Chief Operating Officer, Chief Technology Officer, and Co-Founder of Modern Climate. He helped start the consumer-centric advertising agency in 1998.

As COO, John is responsible for operations, financials, human resources, legal, internal technology solutions and partner relationships. As CTO and an experienced technologist, John applies his expertise in systems and software architecture to ensure effective and innovative marketing technology solutions. He is continuously involved in research and development efforts ranging from how to apply advances in neuroscience and psychology to emerging technology platforms and development methodologies.

Prior to Modern Climate, John was Director of Interactive Media at John Ryan, a global marketing firm, where he developed interactive kiosk systems for Fortune 500 companies.

John is a member of Vistage, the International Association of Software Architects and is a Certified Scrum Master from the Scrum Alliance. He holds a bachelor’s degree in graphic design with a computer science minor from Bemidji State University and has completed marketing and IT programs from the University of Saint Thomas.

John's recent posts on Truth & Robots

Brant

Brant Haenel
EVP, Client Services

Leading the Client Services group at Modern Climate, Brant continues his 15+ year career and quest to foster genuine customer connection to drive business results.

Blurring the definition of ‘traditional account guy,’ Brant has led watershed digital projects and developed CRM foundations for notable national accounts.

Most recently Brant was Account Director at Carmichael Lynch setting the strategic foundation for Subaru of America, helping the brand achieve MediaPost’s Automotive Marketer of the Year and nearly doubling market share in just over one year. Prior to his work with Subaru, Brant led the Porsche Cars of North America business at Carmichael Lynch and the BMW interactive business at Fallon, most notably bmwusa.com and bmwfilms.com.

Other brand experience includes: Porsche Financial Services, BMW Financial Services, BMW Motorcycles, Buell Motorcycles, Firstar Bank, Nunn-Bush, Amity/Rolfs, National Marine Manufacturer’s Association, and The Milwaukee Ballet.

Brant received his bachelor’s degree in Public Communication from the University of Wisconsin-Whitewater. Along with a wife, two sons, dog and his perpetual curiosity, Brant lives in Edina, MN.

Lorenz Esguerra
EVP, Business Development

Lorenz is responsible for growing the agency’s roster of clients and further establishing Modern Climate as an experience agency that helps brands achieve powerful and meaningful connections with people.

Before joining Modern Climate, he was the Managing Director of the Blast Radius San Francisco and Proximity Minneapolis offices, leading integrated teams working on key clients such as Hormel Foods, Electronic Arts, Palm, HP, Guthy-Renker, Warner Bros., Aviva Insurance and Aerovironment.

Lorenz began his career as a Brand Manager at Procter & Gamble. After business school, he joined Bain & Co. as a consultant and became the Director of Strategic Planning at Mattel before joining the digital agency world. Lorenz has an MBA from the Anderson School at UCLA.

Luke

Luke Oeth
Executive Creative Director

Luke likes to make cool stuff. His background is a fusion of design, interactive and art direction, which allows him to be happy and comfortable creating anything from a bumper sticker to a mobile app.

Luke has held various creative positions in Minneapolis agencies since 1999. Prior to joining Modern Climate, he was an interactive creative director at Martin Williams until he left to become an independent iPhone app developer and freelance designer. Luke’s work has appeared in CA, The One Show, Archive, Print, How, The Dieline, Lovely Package, etc.

Amy

Amy Betty
Engagement Director

Amy brings 14+ years of consulting, software and advertising experience to the Engagement Director role at Modern Climate.

   Her passion for business strategy and developing client relationships while championing great creative work results in delivering robust digital and marketing strategies, interactive campaigns and enterprise technology solutions for her clients.
 
Prior to Modern Climate, Amy oversaw digital product development at Medforma, an online wellness company and joint venture with Stanford University, and was an Account Supervisor at space150.   
 
Her client experience includes Best Buy, Donaldson Company, General Mills, The Standard Hotels, Starz Entertainment, Target, and UnitedHealth Group and spans retail, entertainment, healthcare, consumer goods and manufacturing industries.
 
Amy received her Bachelor’s degree in Biology from St. Olaf College in Northfield, MN and her MBA from the University of Minnesota.  Amy lives in Minneapolis with her husband and son and enjoys running around the lakes, cooking and trying new restaurants.
Alicia

Alicia Patrick
Engagement Director

Alicia builds on nearly 20 years of client service and strategic guidance in the interactive space. For those of you keeping track, that's almost as long as the Interwebs have been around.

Alicia has been an integral part of many cutting edge digital experiences. From leading the foray into online forums for theWalker Art Center and mnartists.org to strategic guidance for a virtual graffiti site, which won a Gold Effie, to promote the release of "When Life Gives You Lemons You Paint That Shit Gold" by hip-hop artists, Atmosphere. While at agencies such as Colle+McVoy and Olson, she partnered with clients on website redesigns, online advertising campaigns, brand development and consumer research. No matter what the project, she finds a way to infuse her humor, enthusiasm and belief that it's all about the relationship.

Other brands she has worked with include: 3M, Manhattan Toy, LeapFrog Enterprises, Target, Courage Center, Yahoo! Messenger, Chinet, Sally Hansen and St. Jude Medical.

Alicia received her bachelor's degree in Mass Communications/Journalism from the University of South Florida. She and her 19-year-old daughter, a hyperactive mop of a dog, a stoic cat and a large music collection live in the heart of south Minneapolis.

Kristy Badger
Engagement Director

Kristy’s passion lies with helping brands realize their true voice. She knows what drives brands in maximizing potential for consumers to genuinely engage in and interact with the brand.

Her view point and skills are rooted in 14+ years of brand-wide strategic planning and leadership in the old and new world channels.With her tenures at Martin|Williams, Carmichael Lynch, Colle+McVoy and EURO RSCG Worldwide, Kristy’s built a depth of diverse client experience, ranging from retail to technology and general consumer to pharmaceuticals. With notable brands like: Payless, Tractor Supply Company, Intel, Ask Jeeves, American Standard, Syngenta Lawn and Garden, Harley-Davidson Motor Clothes, and Pfizer Animal Health.All this diversity means she can strike up conversation with just about anyone at a cocktail party. Raised in Utah, Kristy received her communications and advertising degree from the University of Utah; some would say with a minor in Alpine skiing.

Shane Mechelke
Technical Director

Shane likes to get stuff done. As evidenced by his appearances on DIY TV shows Sweat Equity and BATHtastic!, he possesses that lethal combo of right brain creativity and left brain practicality.

Shane has over 11 years of agency experience in a variety of tech-centric roles. Prior to joining Modern Climate, he was an Interactive Creative Director at Martin Williams and taught Advanced Web + Screen at Minneapolis College of Art and Design. Shane holds a degree in Quantitative Methods and Computer Science from St. Thomas. As Technical Director at Modern Climate, Shane will manage a growing Development team and work with Creative and UX to give our clients effective, innovative tech solutions.