From Best Buy to Tesco, Marketers are Gaining Useful Apps and Services by Making Data Public
By Abbey Klaassen
Looking for a good flick to watch tonight? Visit Instantwatcher, which marries New York Times critics' picks with the Netflix streaming-movie catalog. Interested in updating your music collection? Visit ArtistExplorer, which combines the Billboard charts with BestBuy.com's inventory database.
Neither Netflix nor Best Buy made the applications—but both made them possible by opening up their APIs.