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Brant Haenel

Chief Strategy Officer

Brant is a tall man who strongly believes cherry is by far the best Tootsie Pop flavor. He used to play a lot of golf, go to restaurants and cook with passion. Currently he’s more into T-ball coaching, dining at Perkins and becoming a master chef of mac-n-cheese. Brant traded up because he digs spending time with his wife and 2 sons. 

Brant was drawn to the ad world through a fascination with brands. Specifically, the perceived value that consumers attach to everyday products via the ads they see and the experiences the product provides.

Brant Haenel
Before joining Modern Climate, Brant was an Account Director at Carmichael Lynch where he helped set the strategic foundation for Subaru of America. The brand was named MediaPost’s Automotive Marketer of the Year and nearly doubled market share in just over one year. Prior to Subaru, Brant led the Porsche Cars of North America business at Carmichael Lynch and the BMW interactive business at Fallon, most notably bmwusa.com and bmwfilms.com. 

As Chief Strategy Officer, Brant is honored to lead the Strategy competency at Modern Climate. He loves this. Here’s why. Analytic Brant gets to know our clients and understand their business needs. Creative Brant gets to collaborate with UX, Tech and Creative turning insights into branded experiences that provide real value to the individual consumer.

Brant Haenel